Excellent question, @bchick, thank you for asking. And yes, I'm sure many people are probably thinking the same thing, so thanks to you they'll get an explanation as well. In fact, now I know what tomorrow's post is gonna be: an answer to your question. It'll be so much better than getting into details here in the comments. Cheers, :-)
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EXCELLENT.
Yes, a well written article on this important topic could very well attract a lot of interested people who could find lifetime benefits.
It's done, I hope you like it: https://steemit.com/sustainability/@stortebeker/taking-care-of-business-why-not-make-the-most-out-of-the-worst
As for preaching to the choir, it's true, I did assume a lot of things that readers would know. However, I don't mind going back a few steps if anyone wants me to clarify things. This goes for this latest post as well, in case it's needed.