Keep in mind, that 9M sold already at that point and mostly to active players and money is not infinite. Those players had to purchase these 9M packs too and most certainly are satisfied by then.
If not, 6M packs on the first day of the general sale, my elbows are well-trained :o).
There are too many players that are waiting for the "cheap" packs that don't have access to vouchers... I just see them going FAST!