"No more than half of the total Chaos Legion booster packs available in the general sale (6M packs) will be available for the bulk purchase program. The remaining 6M packs, plus any packs not sold as part of the bulk purchase program, will be available for purchase through the Splinterlands website when the general sale begins."
The plan is still that they get credits and if the players buy 51% of the remaining packs first, those 6m aren't there anymore? Or are those 6M reserved for guilds regardless of whether the remaining packs sell out or not?
I read it as "first come/first served, so if the 6M packs available for bulk purchase aren't sold by the time the 6M packs available to individuals are sold out, then the individuals will be able to start buying from the 6M and the bulk buyers will only be able to buy whatever is left.