I've waited a long time for someone to talk about this. The problems are not faced by the National Collegiate Athletic Association... but they are global. Colleges are not given lots of attention when it comes to sports yet they are the future of the sports industry which is reaping a lot of returns something that builds economies. Students need more than just workout facilities, shoes and many of this stuff they can access from any institution that supports sports. They need to be fully taken care of to motivate them into developing into brands that will be used for marketting various companies.
The tricks;
The shoe companies have paid assistant coaches and who knows where that money ends up? The University of Louisville’s basketball program allegedly had an assistant coach who paid for strippers and prostitutes to entertain its players and potential recruits. The University of Missouri couldn’t legally pay a top player to come to school there, so it hired his father as one of the highest paid assistant coaches in its history. Local alumni who are big fans are often called boosters; they have provided free cars, rented luxury apartments to players at below market rate, given free merchandise or free meals at local restaurants, taken them on free trips, and no doubt have been a conduit for cash payments to athletes as well.
Hahaha... This is interesting. It's a good cheap way to back up these students' spirits. And I support it. Any thing that motivates young players to play big with passion is good for the industry.
A lot more needs to be done to keep the sports industry booming. Keeping new talent coming in and continuing to supporting the existing talent.