No not at all. This is not meant to restrict Battle Helpers in Wild, in fact its clearly stated: NOTE 1: Battle Helpers are acceptable in the Wild Ranked Format
Your point about adding more interactivity is valid and I agree with it. It is on the drawing board but will be many months before it can be implemented.
Changing of the Terms of Service is a powerful mechanism. It might not completely solve the issue, but it certainly will improve the chances of success.
As for your service, and all services, if this passes then I would imagine that the Wild format will be where it would be implemented. That is purposefully a place where players can play in an automated fashion if they choose to. But for Modern Ranked, Tourneys, and Brawls it would be against the terms of service to use them. Some people might violate the terms of service, but most people will try to honor the will of the community.
Remember these 2 proposals are meant to grow the game. Not to penalize anyone. The creation of a competitive human vs human environment can attract AND RETAIN more players. Those players will use tools, buy cards, buy SPS, etc... so everyone in the ecosystem will benefit by the game growing.
Also I think there are ways that we can add future modes that encourage people to play assets in different forms too. I've suggested one already to others, called "Beat the Bots", and it would have its own reward pools and evenly pay out human players and botted accts from their own separate pools.
I love that you are developing tools for the game and I want to encourage you to continue. I think we can do much much more together over time (devs and players). But to do that, we need to attract and retain human "players". This is a way to get the message out and I'm confident it will work if the community agrees.