I invested 7k ish in the new set thinking their would be marketing. When i added all my assets up it was 40k. I don't normally check.
marketing
the activity or business of promoting and selling products or services, including market research and advertising.
advertising
the activity or profession of producing advertisements for commercial products or services.
Digital Marketing: Utilizes digital platforms and technologies, including websites, social
When we got the Hive funding and it was for marketing I expected the above. Place the ads for the game/product see if the ads work or not. Adjust as necessary. I have no preference to who or how it is done. Just advertise the game. In my head this is the usual way to market, most companies do it this way?
Are you planning a marketing campaign as described above that advertises the game itself, separate to any recovery fund campaign ? If so when is it starting and where can I see the ads
The recovery fund isn't my main concern, the lack of a separate campaign for normal marketing as I have set out above, is my concern.
Maybe I have missed understood you. I've tried to ask twice. So can you clarify for me please.
RE the recovery fund
What we've currently got is marketing, the giving out assets I have paid for, to people for free. I've experiencd this giving stuff out for free in other crypto projects. My concern is it may possibly undermine prices further.
But as I said earlier I have no idea if the recovery fund will be successful or not.
You say the items given away wont be sold. What you mean is they wont be sold by the DAO or Splinterlands. You've no idea what % of all the new users will sell once paid out or not.
As for my points 1,2,3. The DAO is giving away assets, it normally would not sell, even to help its long term funding issues. once given away they can be sold
Yes. It has already started. We have a marketing program with YGG and we also have started advertisements on X. This is just the beginning.
I have told many people on many shows, that we are going to be doing marketing. We have in fact started. We have a relatively limited budget, so in order to have a meaningful impact we have to make sure that whatever we do is measured and productive. We can have limited trials, which the 2 projects above are, but before we launch a full-blown marketing campaign, we need to improve our retention numbers. We are just weeks into the new set, and we haven't even rolled out our Foundation card earning program.
You are equating a lack of perceived activity as a sign that there has been abandonment of the marketing. I have told you that getting new players is my number 1 goal. I have to do that or I will fire myself. Of course I will need marketing to do this. More marketing than you envisioned.
I hope that clarifies this to you FM.
Yes what I meant by sold is by the DAO. They will be given out and possibly sold by the players in 1 year, 2 years, 3 years etc on the liquid tokens... and in 7 years for the packs.
You are right I have no idea how many will sell, but I do know what they CAN sell and when. The most that can be sold in 1 year would be 2m SPS from the DAO ($18k), that's if every single person sells every single amount they received. That is the downside cost for the next 12 months.