Well one of the more important changes to begin with (might be easy to do) is make all the posts private to where one must have an account and log in to read the articles. This would bring more people on the platform... now they do not need to be here. Batten down the hatches.
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That's not a profitable scenario if Steemit will have ads. A lot of people won't bother creating accounts to view the content. For ads to work, the content needs to remain public.
I have to agree with @joanaltres - if we use banners, then the site has to be easily accessible. Think about it - would you pay money to read Facebook articles? :)
So after banners are introduced, I suppose we will be urged to remove any ad blockers and possibly click on a couple of banners every day, so the price of Steem holds. Which brings about another issue - Steemit will steer away from decentralization, as its survival will depend on the whim of the bank account holders, where the advertising income will be depostited.