Amen.
I did a few posts while away on Gran Canaria demonstrating this. I made a video, did a semi-long post - both on APPICS. It's like people protesting Busy.org or eSteem.
One of those ladies has more active followers on Instagram than our entire acitve Steem userbase :)
Getting anyone with a big following elsewhere onto Steem is valuable. Even getting a small proportion of their followers here would be valuable. Get a few thousand of them here and they each buy some Steem could give you a nice income. I want to see that happen.