Yes, I'm talking about non-investors.
If we analyze the investor crowd then those who invest their capital in something speculative (and dangerous) typically have an excess of capital anyway so the arrow of wealth transfer is from the rich to the poor (bloggers, photographers, etc). Even if steem somehow goes to zero, at worst some rich people who invested will have paid a lot of poor people for their content plus some whales for their development, mining or witness involvement.
Serious bloggers are investors of their talent, effort, and opportunity cost capital.