Disabling their bots from curating would make the "rich-guys read the posts"... They would still want to curate, but would have to pay attention to do so. That is what the curation reward is in exchange for - their attention which they don't give because they can have a bot do the work.
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Well maybe. I think what I'm suggesting is that if the attention economy became more valued, in terms of non-steem reward, perhaps social standing, then the whale upvotes would follow.