I've spoken with potential investors and had some of them actually invest in the community(though small amount in dollars, it's actually a big deal in Nigeria.) Most people I talk to don't seem to grasp the nuances of the community, I try simplifying things by telling them how "likes/liking" could fetch them extra income on their investments and it sounds too good to be true to them.
The five things I'd say is that
- Be open minded
- understand that it's a market
- Learn about blogging/improve on yours if you don't
- It's not a scam
- Keep learning.