What you've suggested is known as the framing effect: where people react differently to a particular choice depending on how it's presented.
In this case, I presented a perceived loss because users were being rewarded large bounties while my posts were not so successful. By framing it in terms on my gains, you're suggesting I should be satisfied.
But the point of the article isn't really the rewards I did or didn't receive but the feeling of inconsistency, imbalance and unfairness in the way rewards are awarded.
By reframing you risk ignoring those feelings, or using the re-framing to reconcile the dissonance between what you believe to be true and you see as being true.