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RE: What would happen if we hire a professional PR & Marketing agency to promote Steem?

in #steem4 years ago

While I agree Marketing STEEM is a priority, at the same point I think the whole blockchain needs a rethink on how they market it to people. The single biggest reason we have people join and then leave after a few posts is the Marketing...Earn for your voice - the whole system is pitched you can blog and earn crypto rewards for your posts. But as we all know - starting from scratch knowing no one it does not matter how amazing your post content is - you will be lucky to get any of these magic upvotes. This creates a false expectation - people expect to be able to create a blog post and get rewards - while in reality it takes time to get established and build a following that will support your work and give you the rewards.

The single best marketing point of Steem blockchain nobody is promoting, you can join and blog for pretty much free (if you take the time to find someone who will create an account for you - and maybe a starter delegation to go with it) and every post you make is backed by a decentralised blockchain stored worldwide by over 150 Active Witnesses. How many people have started a blog on any old blogging site, put hundreds of hours into content only for it to vanish because the servers got shut down? With Steem your blog has a guarantee to be around for as long as you post - because it's backed by so many people not just one server host.

That's your selling point, create your blog and it will always be there, every post is backed by a decentralised blockchain. You don't need to pay someone to market that, you just need to give people an expectation and meet it.

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All good points. It will also be important to market the whole steem ecosystem - not just the blogging platform part of it.