Of course you can make a link layer. You would need the etherium library as well to do that. But making something that will take all @ mentions and put them through an etherium contract would definitely be doable. That's the beauty of blockchain, everything is open.
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In that case I have some interesting ideas. I have some ideas to redefine social media by blending intelligent agents with some mechanism to communicate from one blockchain to the next. I like Steem because if the right API is provided we could really do interesting things with intelligent agents (bots).