This is exactly the wrong approach. Don't approach with a request for money. Ask for an Interview such as an AMA and don't ask for anything but that which a journalist would ask for. Let them talk about their book or sell their new movie. And don't approach based on Time.com but instead on Qscore. Some people who have a high Qscore are not obvious celebrities and might not even know they have a high Qscore while a person who knows they are a person of influence might have an ego and be different to deal with.
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I didn't say approach directly ;)