Great idea and I can't wait to see what you come up with! My vision for the commercial are all different kinds of people from all walks of life trying to capture steam (because they've heard that it's a way they can find true freedom but they've misunderstood the rumors about what it is). Then you could segue into exactly what Steem is and how they can truly acquire it. Escaping from a cubicle would be an effective element. This is what it's allowing me to do.
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