This got my head sucked in my pillow
I really felt like I would be selfish if I fail to extract these points from the book. Every line in the book was worth it but I couldn't send all.
- Make them feel better.
- Help them solve a problem.
- Educate them.
- Make them look better (health, nutrition, clothing, makeup).
- Give them security (housing, safety, health).
- Raise a positive emotion (love, happiness, laughter, self-confidence).
- Satisfy appetites, from basic (food) to the risqué (sexual).
- Make things easier.
- Enhance their dreams and give hope.
Authoring a book is a crowded space. Just because I love to write doesn’t guarantee money will follow. In fact, no one cares that I love to write. Do you? Of course not! You want to know if my writing will help you.
In a magazine interview, billionaire RJ Kirk was asked about the benchmark to his success. He replied, “It is for others to say whether I am useful or not.”
The marketplace makes that determination. People pay for their satisfaction; they don’t pay to satisfy your need of “do what you love.” People pay for solutions, not for your enjoyment. People pay for solved problems. People don’t give a dirty dog-ass about your love for whatever. If “do what you love” doesn’t fill a need spectacularly, no one will pay for it
In other words, if “getting into business” is as simple as paying $200 for a distributor kit, there are no entry barriers, and the opportunity should be passed. If any Joe Blow napping behind Chan’s Chinese restaurant in the alley next to a
dumpster can start your business in minutes, it isn’t a business you want to be doing! The world is littered with so-called businesses that have no entry barriers. And that is why they suck and the people who follow them aren’t rich.
You can be a pyramid builder or a pyramid climber. You can be the sheep or the sheepherder.
there is an old saying "in a gold rush, do not dig for gold, sell shovels"
Ever get stuck in traffic on the expressway and go nowhere for hours? Welcome to “everyone is doing it.” A road full of traffic is a road full of everyone. If everyone is doing it, I won’t be doing it. I’ll exit the road, and you should too. Why? Because everyone isn’t wealthy. If everyone were wealthy, “everybody is doing it” would work.When it comes to money, the best warning flag is “everyone."
If you want to live unlike everyone, you can’t be like everyone. Don’t confuse that with exceptionality. You have to lead the pack and have “everyone” follow. When the lambs are lining up single-file for slaughter, you want to own the slaughterhouse.
Opportunities, and the open roads they represent, are everywhere. Look around. That person complaining at the store counter. Opportunity. That stupid voicemail maze you hate navigating when you call the bank. Opportunity. That unsold house that languishes on the market. Opportunity. That trash on the side of the road. Opportunity. The rotting salad that lasted only two days in the refrigerator. Opportunity. Those people bitching on that online forum Opportunity.
Garbage has been around since men have walked the planet. Yet that didn’t stop Brian Scudamore from starting and then franchising 1-800-GOT-JUNK, nor did it stop Wayne Huizinga from founding Waste Management with just one truck and a handful of customers. He later built Waste Management into a Fortune 500 company. Is garbage a new need? Or a need that needed better fulfillment? It was an open road when the road seemed closed.
Offer solutions to the masses and I guarantee money will follow! Moral: Solve other people’s problems and you will solve your own money problems! Quitting is leaving your dreams for dead and putting them into the bin of impossibility. “Quitting your road” is changing course and turning down a new road.
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