The tokens here have monetary value. One can even buy goods and services using those, as long as the seller accepts STEEM or Steem Dollar as payment. People who want to be a big influence or a "whale" (which can allocate a bigger portion of the whole payout to a certain post, and then have something back in return as curation reward) may want to buy lots of STEEM an then convert it to Steem Power. I think that's already like investing.
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