Steemit.com has only just had ads for the last handful of months (in spite of him and many others claiming they should have done them years ago), so it was more pie in the sky back then. Now perhaps something can be done about it.
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I can't imagine that they are making large amounts from it, not enough to compare to YouTube anyway.
No, which is why they will need to get a couple set up on here to help drive more traffic here which will in turn allow them to charge advertisers more. It's a snowball effect. Just have to get in motion...