Really great points - Steem is so many different things it makes telling people about it pretty complicated. Plus due to the "all in" style of the layout, it's hard for anyone to find what they want. I am hoping with upcoming communities this will be no longer a barrier.
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explaining steem to "normies" is extremely difficult, i am here for almost 2 years and i am not sure i understand it completely :) explaining smaller parts of steem (with communities) would probably be easier.