Yes, but the users won't be able to hold SMT tokens without having a Steem account. Do you mean that their SMT would be handled by having MySpace keep all the private keys? Or did you mean they'd they wouldn't be using a public blockchain at all but a centralized ledger?
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Dunno, that is the point. They wouldn't want to give up control completely to users and they would likely want to keep much of their advertising model intact.