Interesting thoughts which some are probably being thought of already! I think that DApps will be what bring these models to the ecosystem to solve the distribution issue. The development of the Hivemind initiative and the deployment of Smart Media Tokens (SMTs) would allow for these thoughts to come to fruition. What is encouraging is that each project could deterrhow to distribute the rewards which provides an additional level of flexibility to Steem that if adopted and appreciated by the majority could ultimately filter to the main blockchain distribution. Regarding advertising, check out @dclick which are doing something interesting and also look at @fundition for crowdfunding although SMTs can do the same.
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