Simply because I saw his picture in the above image, and he's interesting to me while most of those others are not..
And I see you like this Qscore thing, but I've never heard about it before and don't really care about it..
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I'm advocating a metric based data driven approach to marketing Steem. Qscore is one but there is Klout, there is PeerIndex, and some others as well.
The Qscore is the quantification of the appeal of a celebrity or brand. This quantification is important because you can now use a database or spreadsheet to determine exactly who to contact and even try to predict how it might impact the Steem brand. Traditional corporations use the Qscore to decide which celebrities to associate with because by associating with them it raises their Qscore of their brand.
Another way of putting it, the Qscore tells you how hot a celebrity is. The celebrities with high Qscores are all hot and by making a list you know exactly who will be good for the brand. I fully understand you care about Snowden and a lot of people do but at the same time what impact would it have on the Steem brand is another question. If we look at the current pattern in the crypto community there is a great difficulty taking anything mainstream and there might be a reason for this.
References
https://en.wikipedia.org/wiki/Q_Score
https://en.wikipedia.org/wiki/PeerIndex