right so advertising would put money in the pools attract many more users and actually generate more content. Because natural following would bring advertisers to specific authors. If a I user wants to opt out of the advertising they need to pay a small amount of dust each day. Essentially you need some small locked up steem.
I'm not saying fill the page with ads but a smaller header, and footer and a simple sponsor's ad on the right hand under a outliner plug-in.
In addition there should be plug-ins addable to the interface which are sponsored.
It would alleviate the costs, and incentivize new content producers to join the platform.