What kinds of things? I assume that there is a lot of self-shill?
It's pretty much all self-shill til you hit critical mass and I'm not going to hit critical mass with it for exactly this reason O_O;
This is what I have been pushing as a selling point of Steem for years.
Curators/consumers probably should be pitched to as well. Come here and earn money for finding good content (I'm sure there's a catchy way to put that but there's many reasons my sister wrote the copy when we had our business).