there is a tendency for some to produce steem centric content. Mostly that is a lack of willingness to focus any where else. For others, it really is what they know.
I prefer writing a variety of content, it matches my broader interests in what I pay attention to.
Speaking of paying attention.. I have recently been noticing the front page of Medium. BTW, there are a lot of Medium centric posts that show up over there, so some things don't change a lot. I digress, I rather like their approach to a front page.
As a signed in user, I see posts from the topics I follow, some from my network and some from the top posts on the site. That gives me a broader view of what is going on.
Without being signed in I see top posts across a range of topics.
Reads and engagement via comments or highlighting is tracked there and that is what heavily influences what appears on the front page.
It would be nice to see a front end evolve into something similar and see how that improves the ability to attract non-members.