I agree. It is difficult to convince even seasoned social media pros to try it simply because of the difficulty in setting up the account. In addition, once you have set up the account, there isn't much reward happening until you have been at it for quite some time.
I started in September last year and I think I have a fair handle on all of it now. It took some effort to figure out how to buy more Steem. Now I do it routinely. However, at the beginning it was a very tentative process.
Ultimately we're dealing with a lot of really new technology, and that's great and exciting, but we don't need to hit a brand new user with everything at once. We should think about a gentle on ramp for these users, because at the end of the day the things that sells Steem the best, is the experience of using Steem. So all we need to do is get them here, and do our best to make it a good experience. If people are enjoying themselves, the technical aspects of Steem will sell themselves.