The WOD game looks interesting. They propose allowing people to get advertising space in the game where it will appear as a poster on a wall. Could be a whole new market for that. Are any other dapps taking Steem for ads? It would be cool to see an eSteem ad in Steem Monsters or something like that. They all benefit from more user activity.
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There is DClick for inbuilt advertising - but I haven't really caught up with where that is yet.