Sort:  

True. I can't see them being heavily discounted though just because we have a rush - seems more likely that the cost would increase?

Possibly. What I would imagine though is a large pool of accounts being distributed. To users as they need. Hopefully, many will already have a Steem account they can use to sign into Nike with or, any other Steem SMT service. One account that forms the base key for all other accounts.