My guess is that it is earmarked for a project.
The only thing I can think of requiring that kind of money is to provide the liquidity for the pairs created by Smart Media Tokens. That money might end up on the internal exchange....
But that us just a guess.
Look at the transfer the steemit account made. It went to steemit2. Look at the multiple recent transfers from steemit2, went to a few accounts. Now look at the transfers from those accounts, they're going to Poloniex and Bittrex.
Ok. Thanks