They store their wealth on the Steem blockchain at least. If we just kill the SBD project, people, who fear the price going down could buy BTC or other crypto with some click, or anything with a little more effort. The far they would go from Steem, the less chance they would come back to invest in it again.
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Exactly. The point is to keep people in the STEEM ecosystem, not drive them to other currencies. Sure, they can sell their STEEM for BTC, but then why would they come back to STEEM? You've already given them a better option (or only option, other than holding STEEM) and they'd be more than willing to capitalize on it.