I don’t think we’re at the level where Facebook, Twitter, Instagram, etc. is a competitor(if they could ever be considered one) so them declining in user growth good. Depending on what the overall market is feeling about social media this decrease could actually be bad(it isn’t).
That said, Binance adding Steem is HUGE!!! This makes Steem more mainstream, easy as hell to buy(for an alt), and if we can keep Binance volume up it puts us on the radar of other exchanges as a crypto to add. Overall Steem is set to kill it in 2018!