If they wanted to, Facebook could simply tag on an optional blockchain or cryptocurrency pay-reward feature and reduce much of the attraction that people would have towards using steemit. they would not be subverting existing users of steemit so much as just holding on to their existing userbase.
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That would be a massive shift in their corporate strategy that would take a long time to navigate. The theory for doing it would be that Facebook's shareholders would be getting a small stake in a much larger pool I guess. Not easily implemented but it would be interesting.