It is strange, however there is absolutely no mention of an SMT anywhere in the whitepaper, and since it seems like they are planning on keeping the BOB token on Ethereum maybe they don't want to have two separate tokens?
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I am not sure. It is a bit strange. Maybe @virtualgrowth can chime in here. He was also an advisor to Bob's Repair.
That would be awesome to hear from someone on the inside...
As far as i see it is just another ERC token and has nothing to do with Steem blockchain or SMT's. Maybe SMT's will be implemented as some form of the incentive in the future, but for now it's plain ERC20 ICO.