Evolving your personal brand takes time and effort. You need to get clear on who you are in your career and life now, and what your vision is moving forward. Spending the time and energy to get to your authentic core and align that with your passion and purpose, will help you to define your personal brand and to answer the critical question everyone needs to know the answer to: what do you want to be known for? And it will play a more important role in your career success than you could ever imagine.
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