The interesting fact about this token is that the 4hiphop team is a 'local' promoter and producer of an annual music and film festival. They brought this token on the market to support them, to deliver new services. In my country various innovators in the festival world, tested with crypto currencies and tokens also; Whether it is for payments at the bar (instead of plastic coins or Euro), purchasing tickets for the next event, merchandise or whatnot. Tokens can be used as a pure loyalty program, or as a hybrid between loyalty program and a more 'general' currency, whilst it is branded to your own events.