Great catch!
Pros:
- The fact that it looks like a normal key ring might be life-saving.
- Since it's not a weapon, it minimizes the risk of a situation escalating.
- Could be used by the elderly as well, in case they fall.
- Also comes as a necklace, genius!
- Kids can check in to say they arrived home safely.
- It also looks like a fitbit type device, which again, a would-be attacker wouldn't think twice about.
Cons:
- It might be a non-issue, but I'd be curious to see how clickable it is, I'd hate to butt-dial and concern my contact list.
- I couldn't find out if there is any visible indicator to tell if it's been clicked or not.
- It's not available yet.