The pre-order price is great as the sneakers themselves seem to have a high quality. $179 regular price is a little too much IMO. When it comes to eliminating counterfeit goods, there are many supply chain blockchains already that have been made specifically for the task. Instead they just went for the slowest and worst performing smart contract platform and made an ERC-20. It makes me suspect of using the blockchain aspect as basically a marketing gimmick.
But it is a quality product on its own and you better be quick as there is only less than 29 days for the pre-order to end.