I think enough to tell people that they can get paid for the posts, and they will not even ask questions, and will run to create the posts! :)
I think the problem is in the people. Many do not know what to write about, and start to do copy-paste, post pictures, and other meaningless things. We need to explain to people that they tell interesting stories, showing its achievements and interests.
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That is a good point. I think that, part of the sign up process could give new users suggestion on their first few posts, to help them avoid the whole 'copy and paste' mistake. Emphasise on ORIGINAL and INTERESTING...