Agreed. A lot of the points you raise are going to come up in some of my later articles. The marketing thing confuses me too. STINC posted 13 twitter posts between 1 Dec 2017 and last week when I checked. That's nothing.
I think understand the development side of it a little better, but still agree with you. As best I can tell, their focus is horizontal diversification. The blog platform is up and running so now they are focusing on Dtube, Dlive, DSound etc to broaden the appeal to a wider audience. I agree that blogging is the back bone though and it doesn't get much love.