Hi @rlt47, the color challenge actually don't pay you anything. But the thing is it gives you continuity in posting blog when you don't have any idea to post. You can post it like a daily blog, there are 7 days according to @kalemandra's color challenge https://steemit.com/colorchallenge/@kalemandra/colorchallenge-mondayred-house-roofs.
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Thank you @ainie.kashif for the info. I will try it sometime, it seems like a great thing - I see many people doing it.