ADS ON STEEMIT : EXPECTATIONS vs. REALITY

in #steemit4 years ago (edited)


EXPECTATION

[Global ad network across millions of posts on each platform]
↙↙↙ ↘↘↘
[Advertisers with gigantic fiat budgets BUY STEEM/SBD to test]
↙↙↙ ↘↘↘
[STEEM/SBD spent is distributed across thousands of users]
↙↙↙ ↘↘↘
[People are finally paid for views of non-steemians and beyond 7 days]
↙↙↙ ↘↘↘
[Ad payments are pseudo-burned by landing in dead accounts]
↙↙↙ ↘↘↘
[Random viewers see the advertised product and buy it with fiat]
↙↙↙ ↘↘↘
[Advertiser gains huge ROI from low competition and low crypto prices]
↙↙↙ ↘↘↘
[Advertiser diverts a larger percentage of budget into STEEM/SBD]
↙↙↙ ↘↘↘
[More money is flowing into STEEM/SBD and the price rises]
↙↙↙ ↘↘↘
[Everyone wins and it accelerates as more people catch on and BUY STEEM/SBD FOR ADVERTISEMENTS]
↙↙↙ ↘↘↘
{STEEM climbs in price constantly forever. GG}


REALITY


[...Google ad network...]
↓↓↓
[Advertisers with gigantic fiat budgets continue paying Google]
↓↓↓
[Google gets paid in fiat, customer pays in fiat, NOBODY BUYS STEEM]
↓↓↓
[Google wins again, and fiat is your God]

...
k


I'll just keep giving Google and FB infinite money I guess.
Quora Ads. Pinterest Ads. Reddit Ads.
WHY DIDN'T THEY USE GOOGLE ADS?
@ned plz


-_-

Sort:  

Steeminc gets fiat to keep the lights on. But yeah, I'd prefer promoted posts became a thing again.

I dont think reality is like you discribed, because there are first Companys buying Steem because they want to advertise.
for example there are a lot of Contest and they are advertising, but not the regulare banner-advertising. or what about dclick?

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This post has received a 6.97 % upvote from @boomerang.

It is kind of cheap to advertise on steem. Any company that wants to let us know they exists can do what many other steem users. send .001 steem. basically a cpm of about 26-32 cents at the moment. That's quite a bargain in terms of marketing, and perhaps untapped opportunity for faucet referrals or targeted commission/affiliate sales. And our interests, beyond the obvious crypto, should be easy to identify, just look at what we normally tag. If business wanted to reach out to us and target our interest, it has always been pretty easy.

It would be nice if steem inc used better paying 3rd party DSPs as additional revenue streams [without getting into this steemit is not steem argument]. Even if at a minimum the fiat goes to steem inc, it should reduce the allegations of ninja mining/selling. Whether it reduces the ninja mining, or relieves anxiety that it is happening-it should be a good thing.

It would be nice if there was revenue sharing too, but I doubt it would be substantial for many of us. Ad revenue may not even be substantial for steem inc.

Advertising and marketing tools should have been seriously considered and developed a long time ago. But I think I read somewhere steem was running on crypto hype, rather than as a business. A successful development into advertising and gui design could have limited the rise of alternative steem platforms. The rise of the alternatives just stands to weaken potential ad revenue.

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excellent news i like it.

lmao, gotta work on the tts symbols:
↙↙↙ ↘↘↘
=
"downleftarrowdownleftarrowdownleftarrow downrightarrowdownrightarrowdownrightarrow"

I just stopped listening as soon as I heard this. Looks like I have to read now ugh.
Luckily @tts works most of the time. Highly beneficial generally.