Problem with a one-size-fits-all (i.e. globalized) reputation metric is that it must assume that the wisdom of the crowd is unified. In cases where there are differing preferences, then wisdom of the crowd is either impotent or worse become censorship. In obvious cases where we all agree that @wang is a bot and we don't want to see his automated, redundant content then reputation works as an anti-spam filter. But I presume spammers can become more sophisticated so that we can't readily detect their numerous accounts and less redundant content. So I think ultimately only an individualized relevance metric will be useful. Your reputation algorithm I guess is needed to force spammers to become more sophisticated (i.e. more relevant), as long as it doesn't inadvertently cause censhorship. My concern with a globalized metric is it can become a tool of politically correct speech enforcement.
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