Yes, that is true if you are not the 'trending' or 'hot' it's not going to be easy to get noticed here especially since most people don't even pay attention to the content but the rewards, if the post has enough rewards people will be attracted to it because they want a piece of the cake.
This is a mentality that we should change here on Steemit otherwise people who are actually trying to write but fail to get notice will sooner or later fade away .