That right there is exactly why Steemit was created. It gives the power to the people. The same people that made a make up tutorial blow up could be the same people that would make that blow up but the people will ultimately decide on it. Will it work for that poster, umm maybe but personally I doubt it but just think if I doubt at least a good majority will too so its the risk he will take. Can't knock him for trying.
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We actually can. There is a rule in TOS:
Encouraging people to upvote for some reward which will be granted to the random picked user - isn't it gambling? :)