the problem is the distribution is all jacked up because they didn't do a proper airdrop and/or ICO.
i worked on mastercoin and it had the same issue. when something has just a few guys that control a huge % of the system it has a cost.
they better fix it fast or some dude is just going to fork this and do an ICO, the better distribution will allow the copycat network to fly.
i know why they did things the way they did them to avoid SEC issues, but building software to please "the Man" is not market reality.