I really applaud your efforts, @steevc, as well as the efforts of the @steemcommunity team... these are steps in the right direction.
Yesterday, I was listening to one of @coruscate's vlogs and the comment I ended up with... which I have shared a number of times... is that we also need to "re-brand" how we talk about Steem to people. I feel that a lot of the discouragement people feel that causes them to STOP is that they arrive here primarily from a "make money" perspective... with the whole content creation and social aspect being little more than an afterthought.
This is a Social Content Platform. It just happens that you get rewarded for content here. But if you make an account from the perspective that this is some kind of "Magic ATM" that dispenses rewards, then you WILL end up disappointed. So when we go "off-platform" to talk about the "Joy of Steem," we need to tone down the whole "money, money, money, rewards, money, rewards" angle and start talking about what makes this a great community, and a cool place to publish.
Which brings up a point @paulag has made a number of times, namely that we don't ever talk about content CONSUMERS. There needs to be a space for people who don't necessarily create, top level content, but who enjoy "interacting online." And I think that's part of what you're driving at, here...
It should be a social platform with benefits. People are happy to use others that give them nothing. To be a popular destination we need more people who are active in various ways. Steem also has benefits of freedom and lots of dapps.
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