I think this platform has enormous potential. The rewarding system promotes honest engagement in spite of passing through incentivized engagement...albeit it has the flaw of making spammers such a frustrating reality.
I am still a newbie, so it hasn't got to me yet, but i am starting to feel those comments too. Even more so when i see the few people that i follow complain about it and even getting bitter.
The browser extension idea sounds the most practical, doesn't it?