It's true that this is way more complicated than other ways of doing social media. This is not your regular Facebook thingy, that's for sure.
On the other hand, those who are really versed in this may suffer from a bit of "information overload". It's simply too difficult to catch up with all the news from all the projects you are interested in. So, almost paradoxically, markets may react slower than the actual businesses.
Amen. I feel like I need a fan in my brain now that I've been active here!