This is definitely a good method to spread the word of Bitcoin and other cryptocurrencies to those who are unfamiliar. I just don't think this makes it anymore simple to newbies. Now that Bitcoin has hit mainstream news every knows that it is a digital currency. Having something physical just complicates it more and could act as more of a deterrent in the long run.
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I didn't think about that... maybe you're right... but it would also make them feel safer since they can touch it.